Saturday, May 26, 2018


What's the fate of Utusan Malaysia and Media Prima's newspapers and TV stations under Pakatan Harapan Government?

If it's the old Mahathir Mohamad, the editors at Utusan Malaysia, Berita Harian, NST, Star and TV3 will be crying like babies pleading for milk.

They will be counting whether they have enough chickens to pay mortgages for their luxurious bungalows, cars and  opulent lifestyle.

This is a different Mahathir.

Lately, the coverage of Pakatan Harapan Government by these Umno media companies is like watching a beggar sitting by the roadside seeking Dr Mahathir's compassion.

Let it be clear to the editor of Utusan and Media Prima.

Pakatan Harapan Government won't be your saviour.

Both Utusan and Media Prima are in the red.

Only cash can save them.

Where is the cash going to come from?

It has to come from Umno and only Umno. Not Pakatan Government.

What will happen when Umno has no cash? 

Both will gulung tikar.

How soon? Sooner that you would predict.

Wednesday, December 21, 2016


Image result for media prima directors

Image result for media prima ashraf iskandar jalil

UTUSAN MALAYSIA is sinking. They beg Umno to pay their staff salaries almost monthly. The newspaper company, literally speaking, is bankrupt.

Well, Media Prima will be next, say observers. Just fix your eyes on the table above.

NST is selling only 44K a day and insiders say on certain days, only 22k were picked up by readers, half of it by record keepers likey Government agencies and Ministers office.

Bahasa papers is seeing a bigger fall. Harian Metro's circulation is on a free fall.

This situation has alarmed the Big Boss.

With the General Election imminent, Umno top guns are concerned. Will their message reach the grassroots?

The mainstream media was influential in past elections. Recent figures released by ABC sent shivers down the spine for political masters.

Can they rely on current crop of editors to assist Umno and BN in the GE?

TV3 viewers are much lower than RTM followers, according to the insiders.

That's the reason for public infighting in Media Prima Group.

Managing Editor of TV3 vs his own Chairman. Just amazing.

Little birds in Media Prima said never the Powers that be confronted editors about their performance. All these years they keep their faith in the editors managing the TV station and newspapers. But not anymore. Recently the Prime Minister showed his concern and confronted them with questions like "what has gone wrong with the papers and TV stations".


Observers are surprised the current set of editors at Utusan Melayu are still in charge when the newspaper is struggling daily to pay wages and stabilise their circulation rate.

In any other businesses, according to the observers, the CEO would have been sacked and the editors changed and shuffled.

The Media Prima Group is run much professionally than the Utusan Melayu Group.

The observers feel that interesting development is in the offing at Media Prima.

They sense that the CEO of NSTP will be asked to leave or he will voluntarily jump off the ship and there will changes at the editors level at the print and TV station to prevent  Media Prima becoming another Utusan Melayu.

The present crop of editors have been given enough time to prove themselves and they fall flat on their faces especially at NST.

Selling 22k a day is a joke. The editors should stop embarrassing themselves and made one last sacrifice by taking a backseat and let better hands to be on deck to salvage their paper. They have failed.

Interestingly, the top man at TV3 may also go. Rated below RTM news is an insult to the organisation and staff morale.

They need a new commander in chief.

And they need it NOW. 

And very likely, they will get a new one soon come 2017. 

Sunday, February 21, 2016


Image result for the independent

Almost 2/3 of the UK read newspapers in the olden days. But not anymore.

The Independent, one of the youngest newspapers in the UK, is closing down its print edition.

During its heyday, the paper surpassed 200,000 copies but now, it's selling just about 57,000.

Death at the doorstep for the industry?

One newspaper in Malaysia is now selling just 50,000 copies daily.

It's the NST.

Is the NST following the Independent to the grave?

Or it continues to defy death.

Let's wait.

Thursday, June 25, 2015





Wednesday, December 3, 2014


This is why Media Prima has decided to part ways with some of their staff - a big number are senior executives.

Falling circulation. The figures speak for itself and the worst performer is the NST which recorded a figure below 75,000 a day.

I bet this is the worst NST in the paper's history.

Let's see whether their CEO and Editors will be able to turn it around or it's their turn to turn around and leave the paper to new hands.

Wednesday, June 4, 2014


NSTP editors and executives including Jalil Hamid must have had thick skin and shameless. 


Circulation of media prima papers July - Dec 2013

1. Berita Harian - 89,555 copies a day

2. BH Ahad - 140,487

3. NST - 51,102

4. New Sunday Times - 67,123

5. Harian Metro - 335,240

6. Metro Ahad - 335,417

Don't expect heads to fall at the Media Prima. I heard it's all about apple polishing over there.

But I pray for someone to take ownership. But don't expect mass resignations among the executives. The pay is just too lucrative to let go.

It's just shameful and disgraceful. And they have no shame and dignity.


NSTP papers see massive plunge in circulation after GE13

Newspapers published by the New Straits Times group are most affected by the plunge in circulation, according to latest figures from the Audit Bureau of Circulation Malaysia. Malaysian dailies are generally pro-government as they are tightly controlled and require licence. – The Malaysian Insider file pic, June 4, 2014.Newspapers published by the New Straits Times group are most affected by the plunge in circulation, according to latest figures from the Audit Bureau of Circulation Malaysia. Malaysian dailies are generally pro-government as they are tightly controlled and require licence. – The Malaysian Insider file pic, June 4, 2014.The Umno-controlled New Straits Times Press newspaper group was hit with a massive drop in circulation in the second half of 2013 while other major dailies stagnated, according to figures from the Audit Bureau of Circulation Malaysia (ABC).
The figures fell after the May 5 general election, which saw the ruling Barisan Nasional (BN) lose seven more federal seats despite controlling the mass media, which require a licence and are mostly owned or controlled by political parties in the ruling government.
“Most dailies could not sustain the numbers after the first half of 2013 (January to June 2013), which was during the GE13," the ABC said in a statement following a meeting in Vietnamese capital Hanoi.
“Sin Chew Jit Poh (day) is the number one daily with 366,390 copies followed by Harian Metro at 342,689 copies and The Star with 289,611 copies.
“Under the free and controlled category, The Sun recorded 305,000 copies, Red Tomato 209,599 copies and Malaysia SME 50,000 copies,” the ABC said.
The ABC figures released today showed that the total copies of newspapers sold in West Malaysia dropped by more than 260,000 from July to December 2013.
The NSTP's English daily, New Straits Times, had the biggest drop in circulation in the group when it plunged by 32.78% or 37,885 copies from July to December 2013.
Circulation for its Sunday edition, the New Sunday Times, also fell by about 25% to 98,776 copies in December 2013.
NSTP's Malay dailies Berita Harian and Harian Metro also lost circulation by 25% and 11% respectively, although the afternoon tabloid Harian Metro used to be the most widely-circulated newspaper in Malaysia.
ABC said that in December 2013, Harian Metro's circulation was 342,689 copies, while its Sunday edition's circulation dropped by 10%.
The circulation for Berita Harian's Sunday edition also fell more than 26,000 copies or 14%.
But the Umno-owned Malay broadsheet Utusan Malaysia survived better than the NSTP papers, although its circulation slid 6.3% or 12,204 copies in the second half of 2013.
Utusan's Sunday edition, Mingguan Malaysia, was the highest circulated Malay newspaper in December 2013, slipping by 1.74% in circulation compared to in June.
The ABC report said that Utusan group's tabloid Kosmo and its Sunday edition Kosmo Ahad, also saw an increase in circulation for the July-December period.
Malaysia's most popular English newspaper, The Star and Sunday Star kept its circulation at close to 300,000 copies, rising less than 1000 copies between July to December 2013.
But the paper said subscription for its digital edition E-paper had risen.
Respected business newspaper The Edge's circulation rose from 20,720 in June to 24,284 by year's end, up 17%.
There was also a circulation drop among the Chinese newspapers, except for the China Press which held its circulation at 176,000 copies between July to December 2013.
ABC said that circulation dropped by 5.4% for Guan Ming Daily, 3.6% for Guan Ming Evening Edition, China Press Evening Edition (5.9 %), Sin Chew Daily (4.9%) and Sin Chew Evening Edition (11%). – June 4, 2014.

Mingguan Malaysia akhbar nombor 1

KUALA LUMPUR 30 Mei - Mingguan Malaysia mengatasi akhbar bahasa Melayu yang lain di negara ini apabila mencatatkan jumlah edaran paling tinggi iaitu sebanyak 366,496 naskhah setiap keluaran sepanjang Julai hingga Disember tahun lalu.

Pengedaran akhbar mingguan terbitan Utusan Melayu (M) Berhad itu menunjukkan peningkatan sebanyak 2,849 naskhah berbanding tempoh sama pada 2012.

Tiga lagi akhbar yang diterbitkan Utusan Melayu iaitu Utusan Malaysia mencatatkan jumlah edaran sebanyak 170,338 setiap keluaran manakala Kosmo! sebanyak 201,121 naskhah dan Kosmo! Ahad sebanyak 210,520 naskhah.

Jumlah edaran terkini itu diaudit oleh Biro Audit Pengedaran (ABC) dan dipaparkan menerusi laman sesawang

Edaran dua akhbar tabloid terbitan New Straits Times Press (M) Berhad (NSTP), Metro Ahad dan Harian Metro pula masing-masing berjumlah 355,417 naskhah dan 335,240 naskhah.

Dua lagi akhbar terbitan NSTP iaitu BH Ahad mencatatkan jumlah edaran sebanyak 140,487 naskhah manakala Berita Harian pula sebanyak 89,555 naskhah.

Bagi kategori akhbar bahasa Inggeris, Sunday Star mencatatkan jumlah edaran tertinggi iaitu sebanyak 291,675 naskhah setiap keluaran sepanjang Julai hingga Disember tahun lalu.

Selain itu, akhbar harian The Star mencatatkan jumlah edaran sebanyak 289,043 naskhah diikuti New Sunday Times (67,123 naskhah), New Straits Times (51,102 naskhah) dan The Edge (22,520 naskhah).
Sin Chew pula mengatasi akhbar bahasa Cina lain di negara ini dengan jumlah edaran sebanyak 379,857 naskhah bagi keluaran edisi pagi dan petang diikuti China Press (238,958 naskhah), Guang Ming (106,005 naskhah) serta Oriental Daily (85,079 naskhah).

Secara keseluruhan, akhbar bahasa Melayu mencatatkan jumlah edaran 1,869,174 naskhah setiap keluaran berbanding sebanyak 721,373 naskhah bagi akhbar bahasa Inggeris dan 809,899 naskhah untuk akhbar bahasa Cina.

Tuesday, April 22, 2014


NSTP CEO Azlan Abdullah came under attack today in an "open (poison pen) letter", a day before NSTP's parent company, Media Prima, holds its AGM.

The letter which was emailed to almost every staff at Balai Berita calls on the directors of Media Prima to remove Azlan before the company is doomed.

This is the contents of the letter which was written in Malay.

Subject: Surat Terbuka Kepada Lembaga Pengarah NSTP

Saya seorang karyawan NSTP yang telah cukup lama berkhidmat sebagai wartawan dan pemerhati. Selama tempoh NSTP di bawah pemerhatian saya, banyak pengalaman telah ditimba. Yang pahit dan yang manis, yang merunsingkan serta yang menggembirakan, dari zaman pengerusi NSTP naik helikopter untuk hadir ke majlis, sehingga zaman NSTP hutang tinggi menggunung. Semuanya saya terima dengan hati terbuka. Namun sampai bila perasaan ini perlu terus diuji?

NSTP telah mengumumkan keputusan bagi prestasi kewangannya bagi tahun 2013. Jika dibandingkan dengan tahun 2012, apakah analisis yang dapat dilakukan?

Hasil Pendapatan merosot hampir rm20 juta ke rm713 juta, Kos Pengedaran naik sebanyak rm2.6 juta ke rm9 juta, Kos Pentadbiran naik sebanyak rm7 juta ke rm216 juta, Keuntungan dari Operasi jatuh hampir rm20 juta ke rm64 juta. Keputusan akhir? Keuntungan selepas Cukai sebanyak rm56 juta. Kita gagal mencapai KPI kita. Saya masih ingat pada tahun 2010, keuntungan selepas cukai NSTP pernah mencapai jumlah sebanyak rm77 juta dengan pendapatan hanya setakat rm670 juta. Memang tidak dinafikan yang kos perniagaan semakin hari semakin meningkat tetapi bukankah kita juga sepatutnya semakin hari semakin bijak menguruskan perniagaan yang hampir 169 tahun ini? Dengar khabar dari rakan sekerja di Circulation, jumlah bagi suratkhabar tidak terjual telah melebihi rm48 juta bagi tahun 2013. Bila disoal lebih lanjut, rupanya jumlah ini telah meningkat hampir rm9 juta sejak 2 tahun yang lepas. Kenapa boleh meningkat sebegitu rupa? Penipuan? Tak kan lah sampai rm9 juta baru nak sedar? Apa yang CEO kita buat selama dua tahun ni? Rupanya bukan setakat roti canai saja yang boleh banjir, pasaran suratkhabar pun boleh ikut sama dibanjiri. Dimanakah logiknya kalau bekalan ditambah apabila permintaan sudah tiada? Kalau saya cuma boleh makan roti canai sekeping, apa guna mamak tu buatkan sampai lima keping melainkan dia nak makan sendiri. Mamak yang bukan akauntan pun pandai guna otak.

Apa lagi punca kos kita naik melambung? Harian Metro, terbitan terulung kita. Sehari hampir 390 ribu salinan kita jual. Memang hebat. Tapi dari jumlah itu, di Sabah dan Sarawak saja kita jual hampir 27 ribu salinan sehari pada harga rm1.80 senaskah. Cukup ke nak cover kos kertas, cetak dan edar? Ada ke pendapatan pengiklanan dari Sabah dan Sarawak yang boleh bantu menampung kos pengeluaran ni? Macamana pula dengan jumlah suratkhabar tidak terjual di sana? Janganlah salahkan kos tinggi kalau kita sendiri tak pandai nak mengurus operasi kita. 

Sudah 2 tahun saya memerhati prestasi CEO kita, mula-mulanya saya teruja juga bila melihat pada tahun 2012 keuntungan syarikat naik sebanyak rm3 juta ke rm67 juta berbanding dengan tahun 2011. Tapi bila saya tengok balik dengan lebih teliti, ada pulak satu perkara yang dipanggil Share of Results of Associates sebanyak rm8 juta, naik sebanyak RM4.8 juta berbanding tahun sebelumnya (2011 hanya rm3.1 juta). Apa menatang Share of Results of Associates ni? Bila ditengok balik, rupanya dia ni hasil pelaburan NSTP di MNI, sebuah syarikat pengeluar kertas di Temerloh. Dalam erti kata yang lain, ini hasil yang bukan dari operasi harian kita di mana kalau kita duduk goyang kaki pun duit tu akan masuk sebab mak ayah kita laburkan masa dulu-dulu untuk masa depan kita ni. Jadi kalau tidak diambil kira jumlah ini, pendapatan syarikat bagi tahun 2012 hanyalah rm59 juta berbanding tahun 2011 yang sebanyak rm61juta. Dan jika digunakan sekali lagi perumpamaan itu, bagi tahun 2013, keuntungan syarikat kita ni cumalah rm46.9 juta sebab pulangan pelaburan MNI tu rm9.2 juta. Untuk kita yang masih bebal dan tak faham jugak, kurangkan makan mempedal kerana maknanya adalah sejak CEO kita mula mengambil alih, prestasi kita sebenarnya menurun selama 2 tahun berturut-turut. Syarikat kita tak lagi mampu menjanakan pendapatan yang berterusan melalui operasi kerana kita cuma mengharapkan pulangan dari MNI untuk memupukkan pendapatan kita. Cuba kita fikirkan apa yang akan berlaku pada MNI bila permintaan untuk suratkhabar di zaman digital ini jatuh dan pembelian kertas menurun? Masa tu mungkin NSTP akan mula jual semua hartanah yang ada hanya untuk menunjukkan keputusan yang cantik dipandang mata dan untuk membayar bonus kita semua.

Cakap pasal bonus, terima kasih pada Media Prima sebab agaknya kalau tak kerana Media Prima, kita semua tak kan merasa satu sen pun. Ye la, KPI pun tak capai nak cakap banyak apa lagi. Apabila kita timbulkan rasa tidak puas hati tentang isu bonus, kita diberitahu yang keadaan pasaran dan industri suratkhabar sedang mengalami kekusutan. Banyak powerpoint yang canggih dan berkelip-kelip ditunjukkan bagi menyakinkan kita yang memang kita tidak mampu melawan arus industri yang ganas melanda. Namun, secara objektifnya, kekusutan pasaran suratkhabar bukanlah fenomena yang baru. Dari sebelum zaman cap ayam pun dah ada tapi kenapa kita mampu mencapai prestasi tertinggi masa tu? Walhal, warga kerja yang ada sekarang pun 98% masih orang-orang yang sama. Yang ketara berubah, hanya strategi. Tapi apakah makna strategi kita kalau hanya mengharap kepada tragedi Sosilawati, MH370 dan keuntungan dari MNI sahaja?

Kuasa untuk membawa perubahan telah diamanahkan kepada Lembaga Pengarah. Peluang pertama telah diberi pada 2012 dan yang keduanya pada 2013. Kedua-dua tahun, prestasi kita merosot. Bagi peluang ketiga pula? Kita semua menjadi saksi kepada tindakan seterusnya oleh Lembaga Pengarah. Malah saya rasakan, pesaing-pesaing NSTP juga menanti dengan penuh debaran kerana kejayaan berterusan mereka bergantung kepada kegagalan kita mengubahkan status quo kini. Kalau kita sanggup menghentikan perkhidmatan seorang CEO hanya selepas 2 tahun beliau berkhidmat meskipun banyak membawa perubahan positif kepada prestasi syarikat, apakah patut kita lakukan dengan seorang CEO yang membawa syarikat ke arah kebinasaan? Lembaga Pengarah perlu berhati-hati tentang mesej yang cuba disampaikan kepada warga kerja NSTP, dunia korporat Malaysia serta Putrajaya kerana ia akan membawa tanda tanya samada NSTP mengamalkan meritokrasi atau kasihani-krasi. Saya dan rakan kerja yang lain hanya mampu berdoa semoga Lembaga Pengarah dicelikkan mata dan melihat sendiri betapa CEO kita sekarang ini tidak mampu memimpin kita semua. Bagilah apa strategi ilmu perang bomoh agung macam mana pun, kalau tak mampu tu, tak mampu je lah. Bukan salah beliau kerana gagal menjalankan tugas yang nyata di luar kemampuannya tetapi salah Lembaga Pengarah sendiri jika terus mengharapkan satu keajaiban dari individu ini. Orang lain semua guna kuda racing tapi kita sendiri gunakan keldai dan harapkan keldai tu daya bersaing. Kasihanlah keldai yang tidak bersalah itu.

Sebelum saya mengakhiri luahan saya ini, saya mohon maaf jika ada yang terguris hati dengan apa yang saya nyatakan, namun bak kata pepatah Inggeris "The Numbers Never Lies". Kita lihatlah sendiri apa akan jadi pada keputusan suku pertama 2014 ini. Kalau nak ikut sejarah 2 tahun lepas, rasanya kita akan terus menjunam. Janganlah tunggu sampai kita tersungkur baru nak bergegas membuat perubahan.

Setiap yang baik semua daripada Allah, yang buruk semua daripada saya.

Pemerhati Prihatin.

Nasihat : Ayam Brand dan Liverpool kedua-duanya dimulakan pada tahun
1892 dan menggunakan sejenis burung di dalam logo masing-masing. Jadi
berhati-hatilah bila panggil orang cap ayam, takut terkena kat team

Well, now the board will have to decide whether they want to stand by Azlan or abandon him.

According to little birds on Jalan Liku, the staff are unhappy with last year's bonus which they felt was rather low compared to previous years'.

And that could be the reason behind the poison pen letter which was distributed and timed just 24 hours before the Media Prima AGM.

Now the question is "will Azlan remain the CEO" after tomorrow?

If Azlan goes, what about other members of the management team? They are also partly responsible for the dire situation at the NSTP which is seeing its circulation figures falling like dead flies including Harian Metro.

What happens next will be interesting. While the staff are baying for Azlan's blood, those in the management will certainly tread the matter carefully.

The axe should not fall on Azlan's alone. It has to be on all the non-performers including the editors running the papers.

Sunday, February 9, 2014


Wong Sai Wan to replace June Wong at the Star?

My littlebirds at the Star dismissed it as a piece of rumour. But they dare'nt dismissed it as a piece of B******t.

So I take it as half true, half rumour.

My littlebirds confided in me Saiwan left after being sidelined when June Wong was made his boss.

Apparently, they said the PM Office wanted Saiwan to be slightly below Wong Chun Wai but the Chua Soi Lek regime felt that Saiwan was unsuitable to fight for their cause.

So they made June the most powerful woman at the Star.

Now it's Liow Tiong Lay's regime. They say Liow can be more ferocious that CSL but i beg to differ.

I see Liow as no more than a teddy bear. Even softer than a teddy bear at times.

Never mind. Let's see whether Saiwan will be back at the Star to rock the boat.

We want to enjoy some excitement at the Star as we horse the year of the Horse.

Thursday, June 27, 2013


Little bird says wholesale changes will be made at Media Prima, Utusan Malaysia, NST, Berita Harian and The Star.

Anything to do with the outcome of the General Election?

Several names have been mentioned to take over at these places.

Among them IY, AA, JB, TS, ZH, SW, BM, JJ, AA (R), SA, SY.


Watch this space.

Wednesday, June 26, 2013


Led by Lionel Morais, a little bird in the NSTP Group, says the NST is now semi-crippled by the exodus of reporters to the Malaysian Insider.

Today, adds the little bird, three more deserted the paper and one is heading for the Star.

And, the bird continues, more rats will abandon the nst ship in the coming days and weeks.

The Boss, the bird reveals, has pressed the panic button and has called for a crunch talk with his deputies to establish reasons behind the departures.

The bird says even the bosses have lost their senses.

Will the NST ship sink?

Friday, June 21, 2013


I am back and will be watching the media again. This time it will be for a very long time. Watch me here...

Saturday, October 20, 2012


The Star on Saturday confirmed the sorry state of Malaysian journalism and the newspaper industry. It has to rely on SEX to sell newspaper.

Such stories would normally appear in newspapers like Kosmo and Harian Metro and the fact that the Star decided to go the Kosmo and Harian Metro's way confirmed the belief the newspaper industry is heading for the sunset.

The only thing missing from the Star yesterday were erotic pictures of Alvin and Vivian. The Star would have sold more copies had they published these pictures.

At least, yesterday and the few days before, there were some exciting stuff in the Press. Some would say at least sex stories don't contain lies, political stories are full of it.

Thursday, May 3, 2012


You are a hero when they need you, you are a scum of the Earth, if they don't need you. They treat journalists like thrash, they beat them to the pulp and now they whisper in your ears and say "I am sorry".

Hat off to the journalists in the vernacular newspapers. The Chinese newspapers today stood their ground and made the voice heard - they want Press Freedom.

The message to the establishment cannot be louder and clearer. Treat journalists with respect. Treat them with honour.

While these journalists have guts, such an honour cannot be accorded to their friends in Utusan Malaysia.  They have no balls. They just ape.

Congrats to those who wear black today.  

Thursday, April 26, 2012


Journalist ordered to pay RM500,000 in damages over tweets

UPDATED @ 01:46:42 27-04-2012
Apr 27, 2012

KUALA LUMPUR, April 27 — Journalist R. Nadeswaran has been ordered to pay RM500,000 in damages to Datuk Mohamad Salim Fateh Din over defamatory statements made on social networking site Twitter.
Star Online reported that the High Court has awarded the property developer RM300,000 in general damages and RM200,000 in aggravated damages.
It is understood that Nadeswaran, who writes The Sun’s Citizen Nades column, is the first person in Malaysia to be sued for defamation over a Twitter posting.
The Gapurna CEO filed a RM15 million lawsuit against the journalist in March 2011 over postings on his Bumiputera status.
Contacted later, Nadeswaran told The Star that he would appeal the decision.
“I intend to exhaust all my legal options, including an appeal against the decision for damages.
“The hearing took place without the benefit of my defence and I intend to continue to pursue the matter for my defence to be heard,” he was quoted as saying.

No apology and no sympathy. A journalist lives by the sword, dies by the sword. When a journalist takes up the profession, they know the risk and of course, the discipline. It the case of Nades, he is experience enough to know his boundaries. Ergo, he earns no sympathy.  

Thursday, October 13, 2011


13 Oct 2011 | Key Appointments in Media Prima Berhad Group

PETALING JAYA, 13 October 2011 – Media Prima Berhad (“MPB”), Malaysia’s largest integrated media group today announced several key senior management appointments within the Group. These appointments are:

1. En. Mohammad Azlan Abdullah, as the Chief Operating Officer of The New Straits Times Press (M) Berhad (“NSTP”) and the designated successor to YBhg Dato’ Anthony Firdauz Bujang as the Chief Executive Officer of NSTP. Mohammad Azlan, who has been with Big Tree Outdoor Sdn Bhd (“BTO”) since its inception and who is part of MPB senior management team, played an instrumental role in the development and growth of the MPB Group. In assuming his new role at NSTP, Mohammad Azlan will relinquish his current position as the Chief Executive Officer of BTO;

2. En. Abdul Jalil Hamid as the Group Managing Editor of NSTP, succeeding YBhg Dato’ Zainul Ariffin Mohamed Isa. Abdul Jalil will oversee the news and editorial operations of NSTP encompassing The New Straits Times, Berita Harian, Harian Metro and NSTP e-media. Abdul Jalil has more than 25 years’ experience as a journalist, including an 18-year stint as a foreign correspondent and a deputy bureau chief with global news company, Reuters. His expertise is in strategic communication and media management;

3. YBhg. Dato’ Zainul Ariffin Mohamed Isa will assume two new roles, as Managing Editor, NSTP e-media and Head of New Media Division, MPB. He will relinquish his current position as the Group Managing Editor of NSTP. As the Head of New Media Division, and reporting to the Group Managing Director of MPB, he will oversee the expansions and operations of MPB’s new media units. He will also be responsible for content convergence from the various platforms within the MPB Group;

4. YBhg Datuk Mohd Ashraf Abdullah, as the Deputy Group Managing Editor of MPB’s Television and Radio Networks overseeing news and editorial operations of TV3, ntv7, 8TV, TV9, Hot FM, Fly FM and One FM. Datuk Ashraf started his career with The News Straits Times in 1988. He left NSTP in 2004 and was appointed as General Manager, Group Corporate Affairs of Golden Hope Plantation Bhd. In 2009, he joined MPB as the Group Editor of TV3; and

5. Mr. Jeff Cheah See Hong, as the Chief Operating Officer of BTO with oversight on the operations of BTO, succeeding Mohammad Azlan. Jeff Cheah has been with BTO since 2002 with his last position being the General Manager of Sales. He played a pivotal role in the growth and expansion of BTO and MPB’s Outdoor Division.
The above appointments and changes are effective 15 October 2011. In addition, MPB also announced the following:-

a. After serving twelve years with MPB Group, YBhg. Dato’ Anthony Firdauz Bujang, will end his tenure as the Chief Executive Officer of NSTP to pursue his personal goals and undertake new challenges outside the Group. He has agreed to remain till the conclusion of his contract in December 2011 reflecting his strong commitment to ensure a smooth handover and minimal disruption to operations. Dato’ Anthony played a
pivotal role in the turnaround of Sistem Televisyen Malaysia Bhd (“TV3”) and NSTP. He was responsible in strategising and driving the transformation of NSTP, which resulted in the improvement in the overall performance of the company; and

b. Puan Farisha Pawanteh will relinquish her position as the Chief Operating Officer of Primeworks Studio Sdn Bhd (“Primeworks”) effective 31 October 2011 following her appointment to a senior position at a government department. She has been with the MPB Group since 2005, and was responsible for the successful rebranding of TV3 and is instrumental in the formation of Primeworks.
The editorial appointments are seen as an effort by MPB to strengthen its Editorial Operations with emphasis on alternative platforms such as online, mobile and related products. Datuk Johan Jaaffar, Chairman of MPB, stated “the editorial appointments reflect our commitment to ensure that our news and editorial operations remains effective given the ever changing media landscape. Meanwhile the appointments of Mohamad Azlan and Jeff Cheah reflect our strong succession planning in ensuring smooth handover of responsibilities and operations at NSTP and BTO respectively”.

“On behalf of MPB, I would like to thank Dato’ Anthony for his dedication and contributions during his tenure at MPB. He played a pivotal role in the turnaround of TV3 and NSTP. He was also responsible in strategizing and driving the transformation of NSTP, and improvement in the performance of the company,” commented Dato’ Amrin Awaluddin, Group Managing Director of MPB.

“Dato’ Anthony is leaving NSTP in the hands of a dynamic and capable team. During the transition period, Dato’ Anthony shall be working closely with Mohammad Azlan and Abdul Jalil, with the objective of minimal disruption to the business and operations of NSTP. The appointment of Jeff Cheah meanwhileensures continuity in the business strategy and operations of BTO”, added Dato’ Amrin.

MPB is the largest integrated media group in Malaysia with a combined reach to approximately twenty-three million people daily through its various media platforms. The appointments and changes will further consolidate its presence and positioning in the dynamic media landscape.

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